15 essential questions to ask in content strategy discovery interviews
Every interview is a little different, but honing in on these 15 essential questions will help you uncover the business and brand goals and customers' needs.
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Articles & Resources ( Most Recent )
Take the long way home: uncovering real insights in discovery interviews
Stay flexible and listen hard for clues to get to the a-ha moments in your content strategy discovery interviews.
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The new content problem
The era of content marketing is upon us — but are marketers ready to face the challenge of ongoing quality content development?
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Real-life content strategy: conference recap from CSA12
Content Strategy Applied 2012 explored organizational change, "future-proofing" content, and other practical issues related to content strategy. Read Stacey's conference recap!
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Developing a global voice for a global brand: DeAnn Wright and Angela Boodoo
eBay's DeAnn Wright talks about developing a standardized brand voice across the global company's family of sites.
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Running a content strategy workshop: Rahel Bailie
Rahel Bailie describes in intricate detail how she gathered requirements while evangelizing quality using content strategy workshops for a large-scale city website redesign.
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A crash-course in metadata: Rachel Lovinger
Razorfish's Rachel Lovinger broke through the mysteries of metadata in this two-part CSA 2012 workshop.
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Avoiding the content strategy trap: Scott Abel
"The Content Wrangler" Scott Abel shared how one company turned its business model around and made quality content the core of their offering during a keynote at CSA 2012.
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Is your website P.O.'d (Pinterest-optimized)?
Pinterest is taking the social media world by storm. Determine if playing nice with Pinterest should be part of your strategy - and use our checklist to make your web content picture-perfect.
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6 social media secrets for conference-goers
Get even more out of your conference investment! Get tips for successful ways to use social media to build recognition and site traffic, and even make new friends.
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Voice and tone: the ambiguous and misunderstood duo
Stop thinking of tone ‘n’ voice as interchangeable — and learn how both can help you build an authentic (even lovable) brand personality.
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Are you up-servicing your customers online?
When creating content for your website, are you looking for opportunities to give customers even more than they expect?
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Don't "do" SEO in isolation
Make sure your SEO and content strategy consultants are aligned on day one, so both pursuits can work together to boost your brand online.
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Transactional online content: question everything!
Poor content is the reason many users fail to complete their online transactions. Question everything when creating content for interactivity on your e-commerce or transactional website.
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