http://www.suiteseven.com/index.php/articles-and-resources/ Sun, 19 Feb 2012 02:02:59 CST http://www.suiteseven.com/articles-and-resources/dont-do-seo-in-isolation/ Make sure your SEO and content strategy consultants are aligned on day one, so both pursuits can work together to boost your brand online. Fri, 13 Jan 2012 14:15:00 CST http://www.suiteseven.com/articles-and-resources/dont-do-seo-in-isolation/ http://www.suiteseven.com/articles-and-resources/transactional-online-content/ Poor content is the reason many users fail to complete their online transactions. Question everything when creating content for interactivity on your e-commerce or transactional website. Fri, 13 Jan 2012 12:56:00 CST http://www.suiteseven.com/articles-and-resources/transactional-online-content/ http://www.suiteseven.com/articles-and-resources/easy-editorial-calendars/ Learn how to build a tool that works for your team to keep your content strategy alive long after launch. Mon, 24 Oct 2011 23:18:00 CDT http://www.suiteseven.com/articles-and-resources/easy-editorial-calendars/ http://www.suiteseven.com/articles-and-resources/go-long-go-deep-you-can-do-it/ "Long and deep" when it comes to web content don't have to be dirty words. (Though they might sound a little dirty.) Wed, 17 Aug 2011 17:21:00 CDT http://www.suiteseven.com/articles-and-resources/go-long-go-deep-you-can-do-it/ http://www.suiteseven.com/articles-and-resources/do-companies-really-need-to-be-publishers/ Telling companies that they need to think like publishers may push them away, rather than toward, the goal of using strategic content to drive results. Tue, 07 Jun 2011 16:52:00 CDT http://www.suiteseven.com/articles-and-resources/do-companies-really-need-to-be-publishers/ http://www.suiteseven.com/articles-and-resources/selling-content-strategy-karen-mcgrane1/ Karen McGrane talks about how to make change happen as the user advocate in an organization resistant to change. Wed, 25 May 2011 12:50:00 CDT http://www.suiteseven.com/articles-and-resources/selling-content-strategy-karen-mcgrane1/ http://www.suiteseven.com/articles-and-resources/beware-the-pink-goo-erika-hall/ Content is more than just the "stuff" that fills the holes. Erika Hall talks about being deliberate and specific in the language we use. Mon, 23 May 2011 22:40:00 CDT http://www.suiteseven.com/articles-and-resources/beware-the-pink-goo-erika-hall/ http://www.suiteseven.com/articles-and-resources/testing-content-christine-perfetti/ In her talk "Essential Techniques for Measuring Your Content's Success" at Confab, Christine Perfetti offered a lot of quick, easy-to-use tips for designing and running the content user test. Sun, 22 May 2011 14:08:00 CDT http://www.suiteseven.com/articles-and-resources/testing-content-christine-perfetti/ http://www.suiteseven.com/articles-and-resources/creating-a-data-driven-content-strategy1/ Randall Snare and Elizabeth McGuane talked about how to make data-driven content decisions - and content data that may be meaningless. Sun, 22 May 2011 13:36:00 CDT http://www.suiteseven.com/articles-and-resources/creating-a-data-driven-content-strategy1/ http://www.suiteseven.com/articles-and-resources/respect-the-reader-mandy-brown/ In her talk "A Web Designed for Readers," Mandy Brown looks at the two sides of the sustainability of online content. Sat, 21 May 2011 14:14:00 CDT http://www.suiteseven.com/articles-and-resources/respect-the-reader-mandy-brown/ http://www.suiteseven.com/articles-and-resources/content-strategy-comes-home-kristina-halvorsons-keynote-opens-confab-2011/ After a few years of beating the big drum for content strategy, fearless leader Kristina Halvorson opened the inaugural Confab by asking everybody to open their minds. Sat, 21 May 2011 12:23:00 CDT http://www.suiteseven.com/articles-and-resources/content-strategy-comes-home-kristina-halvorsons-keynote-opens-confab-2011/ http://www.suiteseven.com/articles-and-resources/take-your-career-into-your-own-hands-social-media-in-large-regulated-companies/ Evangelists from financial services and other regulated companies talked about the successes and pitfalls of leading the way in social media at this SxSW 2011 session. Mon, 21 Mar 2011 20:47:00 CDT http://www.suiteseven.com/articles-and-resources/take-your-career-into-your-own-hands-social-media-in-large-regulated-companies/ http://www.suiteseven.com/articles-and-resources/making-loose-organizations-work/ How do companies make it work when their people aren't all in one place, and their structure is project-oriented and non-hierarchical? See our writeup from this SxSW 2011 session. Sun, 13 Mar 2011 14:51:00 CDT http://www.suiteseven.com/articles-and-resources/making-loose-organizations-work/ http://www.suiteseven.com/articles-and-resources/night-writer-communications-is-changing-its-name-meet-suite-seven./ See the announcement about our name change! Sun, 13 Mar 2011 14:47:00 CDT http://www.suiteseven.com/articles-and-resources/night-writer-communications-is-changing-its-name-meet-suite-seven./ http://www.suiteseven.com/articles-and-resources/not-my-job-the-ultimate-content-strategy-smackdown/ A recap of the sold-out content strategy panel at SxSW 2011 Sun, 13 Mar 2011 14:40:00 CDT http://www.suiteseven.com/articles-and-resources/not-my-job-the-ultimate-content-strategy-smackdown/ http://www.suiteseven.com/articles-and-resources/interaction-11-who-are-we-and-how-can-we-be-better/ Interaction designers at Interaction 11 examined their role in design and in society, especially as consumers' obsession with their various screens grows larger than ever. Tue, 01 Mar 2011 20:50:00 CST http://www.suiteseven.com/articles-and-resources/interaction-11-who-are-we-and-how-can-we-be-better/ http://www.suiteseven.com/articles-and-resources/our-bios-ourselves/ Bios seem like they would be the easy part of website content creation, but they're often a part that people struggle with the most. Find out what makes a great online bio. Sat, 19 Feb 2011 20:53:00 CST http://www.suiteseven.com/articles-and-resources/our-bios-ourselves/ http://www.suiteseven.com/articles-and-resources/nice-guys-finish-...-first/ Does your company win because you're nicer than the other guys? Get to the heart of that difference in your marketing messaging. Wed, 02 Feb 2011 20:59:00 CST http://www.suiteseven.com/articles-and-resources/nice-guys-finish-...-first/ http://www.suiteseven.com/articles-and-resources/nice-guys-finish-...-first1/ B2B companies shared how they evangelize, implement and capitalize on social media despite the challenges they face at SocialTech 2011. Mon, 27 Dec 2010 20:59:00 CST http://www.suiteseven.com/articles-and-resources/nice-guys-finish-...-first1/ http://www.suiteseven.com/articles-and-resources/dont-lose-the-plot-message-mapping-through-your-website/ Think of a website content plan as a Marauder's Map, anticipating how people will explore and encounter your website around every turn. Wed, 29 Sep 2010 11:58:00 CDT http://www.suiteseven.com/articles-and-resources/dont-lose-the-plot-message-mapping-through-your-website/