http://www.suiteseven.com/index.php/articles-and-resources/ Sun, 13 May 2012 00:28:14 CDT http://www.suiteseven.com/articles-and-resources/10-essential-questions-to-ask-in-content-strategy-discovery-interviews/ Every interview is a little different, but honing in on these 10 essential questions will help you uncover the business and brand goals and customers' needs. Wed, 09 May 2012 11:29:00 CDT http://www.suiteseven.com/articles-and-resources/10-essential-questions-to-ask-in-content-strategy-discovery-interviews/ http://www.suiteseven.com/articles-and-resources/take-the-long-way-home-uncovering-real-insights-in-discovery-interviews/ Stay flexible and listen hard for clues to get to the a-ha moments in your content strategy discovery interviews. Wed, 09 May 2012 11:22:00 CDT http://www.suiteseven.com/articles-and-resources/take-the-long-way-home-uncovering-real-insights-in-discovery-interviews/ http://www.suiteseven.com/articles-and-resources/the-new-content-problem/ The era of content marketing is upon us — but are marketers ready to face the challenge of ongoing quality content development? Wed, 04 Apr 2012 13:53:00 CDT http://www.suiteseven.com/articles-and-resources/the-new-content-problem/ http://www.suiteseven.com/articles-and-resources/real-life-content-strategy-conference-recap-from-csa12/ Content Strategy Applied 2012 explored organizational change, "future-proofing" content, and other practical issues related to content strategy. Read Stacey's conference recap! Tue, 13 Mar 2012 14:22:00 CDT http://www.suiteseven.com/articles-and-resources/real-life-content-strategy-conference-recap-from-csa12/ http://www.suiteseven.com/articles-and-resources/social-media-and-mobile-amy-laskin/ Tue, 13 Mar 2012 13:43:00 CDT http://www.suiteseven.com/articles-and-resources/social-media-and-mobile-amy-laskin/ http://www.suiteseven.com/articles-and-resources/developing-a-global-voice-for-a-global-brand-deann-wright-and-angela-boodoo/ eBay's DeAnn Wright talks about developing a standardized brand voice across the global company's family of sites. Thu, 08 Mar 2012 13:49:00 CST http://www.suiteseven.com/articles-and-resources/developing-a-global-voice-for-a-global-brand-deann-wright-and-angela-boodoo/ http://www.suiteseven.com/articles-and-resources/measuring-quality-and-effectiveness-ebay-and-red-lorry-yellow-lorry/ Thu, 08 Mar 2012 09:59:00 CST http://www.suiteseven.com/articles-and-resources/measuring-quality-and-effectiveness-ebay-and-red-lorry-yellow-lorry/ http://www.suiteseven.com/articles-and-resources/running-a-content-strategy-workshop-rahel-bailie/ Rahel Bailie describes in intricate detail how she gathered requirements while evangelizing quality using content strategy workshops for a large-scale city website redesign. Thu, 08 Mar 2012 08:30:00 CST http://www.suiteseven.com/articles-and-resources/running-a-content-strategy-workshop-rahel-bailie/ http://www.suiteseven.com/articles-and-resources/a-crash-course-in-metadata-rachel-lovinger/ Razorfish's Rachel Lovinger broke through the mysteries of metadata in this two-part CSA 2012 workshop. Mon, 05 Mar 2012 18:41:00 CST http://www.suiteseven.com/articles-and-resources/a-crash-course-in-metadata-rachel-lovinger/ http://www.suiteseven.com/articles-and-resources/avoiding-the-content-strategy-trap-scott-abel/ "The Content Wrangler" Scott Abel shared how one company turned its business model around and made quality content the core of their offering during a keynote at CSA 2012. Mon, 05 Mar 2012 18:27:00 CST http://www.suiteseven.com/articles-and-resources/avoiding-the-content-strategy-trap-scott-abel/ http://www.suiteseven.com/articles-and-resources/is-your-website-p.o.d-pinterest-optimized/ Pinterest is taking the social media world by storm. Determine if playing nice with Pinterest should be part of your strategy - and use our checklist to make your web content picture-perfect. Thu, 01 Mar 2012 05:13:00 CST http://www.suiteseven.com/articles-and-resources/is-your-website-p.o.d-pinterest-optimized/ http://www.suiteseven.com/articles-and-resources/6-social-media-strategies-for-conference-goers/ Get even more out of your conference investment! Get tips for successful ways to use social media to build recognition and site traffic, and even make new friends. Wed, 29 Feb 2012 10:09:00 CST http://www.suiteseven.com/articles-and-resources/6-social-media-strategies-for-conference-goers/ http://www.suiteseven.com/articles-and-resources/voice-and-tone/ Stop thinking of tone ‘n’ voice as interchangeable — and learn how both can help you build an authentic (even lovable) brand personality. Wed, 29 Feb 2012 09:22:00 CST http://www.suiteseven.com/articles-and-resources/voice-and-tone/ http://www.suiteseven.com/articles-and-resources/are-you-up-servicing-your-customers-online/ When creating content for your website, are you looking for opportunities to give customers even more than they expect? Thu, 19 Jan 2012 21:24:00 CST http://www.suiteseven.com/articles-and-resources/are-you-up-servicing-your-customers-online/ http://www.suiteseven.com/articles-and-resources/dont-do-seo-in-isolation/ Make sure your SEO and content strategy consultants are aligned on day one, so both pursuits can work together to boost your brand online. Fri, 13 Jan 2012 14:15:00 CST http://www.suiteseven.com/articles-and-resources/dont-do-seo-in-isolation/ http://www.suiteseven.com/articles-and-resources/transactional-online-content/ Poor content is the reason many users fail to complete their online transactions. Question everything when creating content for interactivity on your e-commerce or transactional website. Fri, 13 Jan 2012 12:56:00 CST http://www.suiteseven.com/articles-and-resources/transactional-online-content/ http://www.suiteseven.com/articles-and-resources/easy-editorial-calendars/ Learn how to build a tool that works for your team to keep your content strategy alive long after launch. Mon, 24 Oct 2011 23:18:00 CDT http://www.suiteseven.com/articles-and-resources/easy-editorial-calendars/ http://www.suiteseven.com/articles-and-resources/go-long-go-deep-you-can-do-it/ "Long and deep" when it comes to web content don't have to be dirty words. (Though they might sound a little dirty.) Wed, 17 Aug 2011 17:21:00 CDT http://www.suiteseven.com/articles-and-resources/go-long-go-deep-you-can-do-it/ http://www.suiteseven.com/articles-and-resources/do-companies-really-need-to-be-publishers/ Telling companies that they need to think like publishers may push them away, rather than toward, the goal of using strategic content to drive results. Tue, 07 Jun 2011 16:52:00 CDT http://www.suiteseven.com/articles-and-resources/do-companies-really-need-to-be-publishers/ http://www.suiteseven.com/articles-and-resources/selling-content-strategy-karen-mcgrane1/ Karen McGrane talks about how to make change happen as the user advocate in an organization resistant to change. Wed, 25 May 2011 12:50:00 CDT http://www.suiteseven.com/articles-and-resources/selling-content-strategy-karen-mcgrane1/