Launching a sparkly new website is an exciting milestone — and an exercise in optimism. Your company’s web team has vowed to implement processes and resources that will support your new content strategy. You are devoted to doing it the “right way” this time.
But when companies are not ready to put those resources into place, here’s what inevitably happens instead: six months after launch, content is getting stale, your company is reverting back to slapping up press releases and calling them content, and your new social media platforms are sitting like sad ghost towns, abandoned and forgotten.
This is what Jeffrey MacIntyre calls “The Day 2 Problem.” Companies acknowledge that content can help solve many of their problems, yet they’re not in the business of being publishers. Executives want hard numbers to prove that dedicating a full-time resource to manage content will pay off in dollars. And your beautiful content strategy, which everyone agreed to support a year ago, becomes an unfortunate #FAIL.
Implement your very own content management team
A solid content strategy requires resources to manage content after your new website or online platform goes live. Suite Seven can serve as your resource team to keep your site content fresh, your social media vibrant, and your brand alive online. For a flat monthly fee, we can help you:
- Build and manage editorial calendars
- Research, write, publish and manage website content
- Write, manage and publish social media content
- Write and manage emails and e-newsletters
- Conduct quarterly content reviews to ensure your content is meeting the approved tenets of your content strategy
Turn to Suite Seven for all your strategic communication needs
Get in touch to talk about your copywriting and creative projects, or to discuss your upcoming website redesign project.