BI-LO

Developing a content strategy that helped a supermarket brand reposition itself online

Services

  • Content Strategy
  • Email Marketing
  • SEO Copywriting

Credits

Client: {e} house studio

Design and Development: {e} house studio

www.bi-lo.com

In partnership with {e} house studio, Suite Seven developed a content strategy, information architecture and editorial strategy for BI-LO to support the southern grocery store chain as it launched its new brand, emphasizing BI-LO's focus on lifestyle, quality and value over price. We also provided copywriting for the new site, as well as for new email communications.